Pete blackshaw nestle biography

Like us on Facebook

See the current issue
of The Internationalist magazine

Find out how to sponsor an issue of Trendsetters

Trendsetters: Pete Blackshaw Discusses Nestlé's Digital Transformation to Build Brands and Delight Consumers

In his role as Nestlé's Global Head of Digital Marketing and Social Media, Pete Blackshaw is helping to lead change within the world's largest food company, and in doing so, is also reshaping contemporary attitudes toward marketing's power and value.

Throughout his career, Pete has served as a marketer, an entrepreneur, a digital guru, an author, a data analyst, and a community service leader. Much of his success is tied to how he often manages to effortlessly juggle these roles simultaneously, while taking their best attributes to form an enduring vision.

Although these varied disciplines may initially appear to be unrelated, all underscore his relentless drive to use the tools of the Internet to empower